Predraft is a forward-thinking and digital orientated business serving a product which delivers for dedicated industries. The brand needs to project the business as a digital entity, fully immersed in the latest technological and design trends in the digital space and a relevant, competitive service.
Predraft serves a specific autocorrect and grammar correction app for legal and scientific documentation. The product serves these professional industries almost exclusively, where minor changes in syntax or spelling within documents can lead to egregious errors and where accuracy in all documentation is a must.
The brand therefore needs to demonstrate its own sense of accuracy and professionalism, upholding the values its service sells within its own brand.
